The Unexpected Bacio
In celebration of Baci’s 90th anniversary, Perugina’s master chocolate makers have created a new companion for the traditional Baci chocolates. Baci Bianco boasts a creamy white coating that enrobes the traditional Baci filling of milk chocolate and hazelnut.
Nestlé Malta Ltd is introducing the latest lavish chocolate range from Perugina to Malta this Christmas to add a touch of white to this festive period.
Baci Bianco is for those consumers who not only appreciate high-quality products but who are also adventurous, curious and willing to let themselves be surprised by the joys that white chocolate can bring.
“Baci Bianco is about the excellent tradition of Baci products, and it also responds to the demands of the local market commented Ms Jocelyn Cuomo, Group Product Manager for Confectionery. “Local confectionery consumers are passionate about Baci and an innovation such as Baci Bianco will be embraced for years to come. The vanilla-scented Baci Bianco is a positively alluring twist on a beloved classic. This element, together with the original combination of tastes, textures and shapes of this refined, elegant product will be the main factors in the success of Baci Bianco on the local market,” Ms Cuomo added.
The introduction of Baci Bianco in Malta comes at a time when Perugina is this year, celebrating 90 years of Baci. “It has been almost a century of qualitative excellence and innovation that have established Perugina as a household name, not only in Italy but across the world, synonymous with the great Italian tradition of chocolate” concluded Alfred Borg, Corporate Communications Manager for Nestlé Malta.