BOV Club Quiz Masters
Eight students have won over €1,000 worth of BOV MasterCard Prepaid Cards as prizes in the BOV Club Quiz.
The BOV Club Quiz was an innovative game that challenged students over 12 weeks during Summer. In the interim, almost 1,500 users installed the application and participated in the game. On a daily basis, any user could try his luck at answering random questions about banking in general, the Bank’s history, suite of products as well as the Bank’s involvement in community. About 50 games were played every day, meaning 4,000 quizzes over 84 days.
The overall winner was Rachel Vella Baldacchino who managed to get all the questions right in just 35 seconds. The runner-up, with a margin of merely 2 seconds more, was Christian Briffa. They took home €375 and €250 in pre-paid cards respectively.
Four runners-up were also rewarded. In addition, prizes were presented to Bekka Craus as the student who shared the quiz most often on Facebook and to Jerome Caruana Cilia for inviting the largest number of friends to participate in the quiz. In addition, BOV gave a token gift to the weekly highest ranking student.
Michael Galea, Chief Officer Operations, met the overall winners at BOV Centre and congratulated them, remarking that in a world where social media has become so pervasive, it was a privilege to see the members of the BOV Club page reach 4,400.
“Social media represents an opportunity and a challenge for any business, in particular a financial services provider,” he said.
This was corroborated by Vanessa Macdonald, Head Media and Community Relations, who explained that through social media, BOV has an unprecedented opportunity to interact with its customers and engage with them in real-time.
“This makes it even more important to incorporate social media strategically into our communication strategy,” she said.